"Your Name Here" Story, The (ca. 1964-65)

[Applause] the film you are about to see represents a significant breakthrough in the advancing science of the motion picture for years the industrial film has been plagued by the always difficult sometimes impossible to explain costs of original creative thinking in script preparation photography and editing now at last we are pleased to announce the elimination of these unnecessary irritants through the utilization of a hard-hitting versatile and all-encompassing film document the first truly all-purpose film when viewing this film please keep your company name and your product in mind you are about to witness history in the making [Music] from the dawn of history a better way of life has been man's dream man's goal a better way of life with freedom from the work the worry the hazards the tensions and insecurities of everyday existence [Music] through the ages man clung to his dream and struggled toward his goal in quest of a better life men sought and found a new world [Music] and in time they formed a new nation dedicated to a better way of life liberty and the pursuit of happiness then westward into the wilderness they pushed seeking new horizons still following the dream braving the mountains and the desert the broad rivers and the cataracts the savage hostility of the red [Music] [Applause] [Music] we better like go on back what's the matter you you some kind of a nut or something what about our age-old dream of a better life oh yeah well okay like wagons hoe [Music] and they conquered the wilderness they settled the land and they built great cities monuments to their progress yet for all their vast achievements something of their dream still eluded them despite the world's highest living standards the average american remained vaguely discontent aware that his goal of a better way of life had still not been fully realized there was something missing john yes murray john what's happening to us i think we both know murray it's just that we seem to be drifting apart i'm sorry murray i've tried oh i don't blame you john it's just that it's not your fault either of course it's just that that we don't have exactly there's this awful gap in our lives just because we don't have oh but why talk about it it's just that oh i keep hoping someone can find a way to don't be a fool mary you know that's impossible oh i know it's just that god it's ironic with all our technology and industrial know-how we still don't have the one thing that could give us a better way of life they say it can't be done that it's just an impossible dream but in the laboratories of your name here there is a modest sign and here dedicated scientists faced the challenge years of heartbreaking failures and setbacks only stiffened their resolve to conquer the problem and one day a strange and historic [Applause] accident oh well you did it again what a mess oh well wait a minute maybe listen bye gad do you suppose this freak accident of course that's it that's the answer we've done it after all these years we've invented it how about that oh no no that's no kind of a thing to say this has got to be some sort of a line that'll get quoted like uh well how about this what has god wrought good good beautiful let me get that down and with those historic words the search was over from the laboratories of your name here had come the key to the secret that had baffled man through the ages no longer a dream but a reality was your product here now for the first time limitless horizons open for the nation a brighter future unfolded [Music] thanks to your name here employment boom not only in the vast modern facilities of your name here but in factories everywhere geared to supply this vital new industry that is reshaping our economy and transforming the lives of millions with new your product here available to all man is working modern miracles breaking the boundaries of time nearing the conquest of space itself in countless ways directly and indirectly your product here serves the nation and its citizens plays a vital role in helping every american to achieve a better way of life enables or helps him to enjoy healthful recreation have well-trained obedient pets make friends have leisure time for travel grow bigger crops get real smoking satisfaction strengthen our national defense keep romance from fading away enjoy smoother shades live in a more comfortable home take off ugly fat achieve success john you mean that's right murray i got the promotion starting tomorrow i'm no longer just a shipping clerk i'm chairman of the board and it's all because of your product here thus the your name here dory a story of refusal to admit defeat a story of gallant men and women who kept faith and who molded the universal dream of a better life into reality through your product here the living symbol of our national heritage a story in the great tradition of george washington abraham lincoln franklin d roosevelt and the other heroic figures who like your company president here dedicated their lives to humanity and whose contributions to the betterment of mankind will never be forgotten [Music] you