[Early Color Television Promo]

to achieve color scientists brought into  Focus the principles of radio of Optics Electronics photography and chemistry [Music] the lens of the color television camera  collects light rays in full color from the scene being televised by the miracle of  compatibility color programs can be seen on standard Black and White sets  without any change or adjustment color receivers which can also pick up  standard black and white broadcasts decode the color information and apply the picture  in all its Vivid Beauty to the tri-color tube the World of Color transforms the commonplace  into the Beautiful with it the men of Television had captured a paintbrush viewers at home  could see distant scenes in all their vivid coloration the Tournament of Roses in Pasadena  provided the First Coast to Coast telecast in color but again this was just a milestone  a colorful future is still ahead of us with the added dimension of color once again technicians and artists accepted  the challenge entirely new adventures and entertainment could now unfold before the  people of America more and more stations are becoming equipped to broadcast color every day  or without color you're missing half the show mobile units began transmitting color  telecasts from the bright Outdoors new Sparkle and new buoyancy could be added to  the enjoyment of the great sports events the world series of 1955 was another TV Milestone the first to be televised  in natural color [Applause] the same year the first Davis  Cup matches were televised in color on the court of Forest Hills foreign football always one of the finest of sports  in the finest of Seasons now this autumnal pageantry can be enjoyed as it should in the  glory of its natural color [Music] [Applause] but an international color TV natural color from everywhere and transmitted  across the widest oceans