Unilever: Rinso Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Unilever D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whimsical music) 0:02 Announcer Two socks, 0:09 both dulled from washing and liquid bleach. 0:10 Watch the sock on the right 0:13 as Color Bleach brightens it up right before your eyes. 0:14 Color Bleach is the powerful brightener 0:19 that's only in new Rinso. 0:20 It brings colors back alive. 0:23 New Rinso with Color Bleach, a bright detergent discovery. 0:25

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