Unilever: Lux Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Unilever D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator The unbelievers, case 417, Mrs. Lucy Lockwood, 0:02 Birmingham, Alabama. 0:06 - Doesn't sound like very logical reasoning to me. 0:08 Either something's good for your hands or it's not. 0:10 How could the same thing that's harmed your hands, 0:12 turn around and improve them? 0:14 Narrator But her hands improved in 21 days. 0:15 - Doing dishes was what made my hands look nice, 0:20 the same thing that hurt them is now improved them. 0:23 Narrator Doing dishes with Lux 0:27 was what made our hands look nice. 0:28 Only Lux with Dermasil, guaranteed hand improvement 0:29 in 21 days. 0:32 - They're soft and they're smooth. 0:33 The redness has gone. 0:36 I wouldn't have believed it 0:37 if I hadn't seen it with my own eyes. 0:38 I was very surprised to find that they had improved as much 0:40 and from doing nothing but dishes. 0:43 Narrator Surprise yourself. 0:45 Switch to Lux with Dermasil. 0:46 We guarantee your hands will look better 0:48 and feel better in just 21 days. 0:50 - Any woman would be happy with the improvement 0:55 I see in my hands. 0:56 And doing dishes with Lux Liquid is what did it. 0:58

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