Unilever: All Cold Water Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Unilever D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I used to be a square. 0:01 I'd just protect the colors in cold water. 0:02 But now I turn my colors on, 0:05 with new Cold Water All. 0:08 It has special color brighteners 0:09 so I can actually add brightness. 0:12 Blues bounce. 0:14 Reds rev up. 0:16 Whites flash. 0:17 And clean? 0:19 Who knows more than All about cold water cleaning? 0:20 New Cold Water All. 0:23 Powder or liquid. 0:25 Turns your colors on and on. 0:27

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