Unilever: Hero Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Unilever D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (triumphant music) 0:02 Voice-Over I, Hero, am here. 0:04 I, the strong detergent with a yet unheard-of power. 0:06 I alone have an added power to make your wash feel soft. 0:11 I clean with strength yet I make your wash feel soft. 0:16 Your eyes will see the clean. 0:21 Your hands will feel the soft. 0:24 I, Hero, am strong yet gentle. 0:27 Friends, housewives, countrywomen, bring me your wash. 0:31 ♪ I want a Hero kind of clean ♪ 0:36 ♪ I want a Hero kind of clean ♪ 0:38 ♪ I want a strong and softer clean ♪ 0:40 ♪ I want to see it ♪ 0:42 ♪ I want to feel it ♪ 0:44 ♪ Want my eyes to see the clean ♪ 0:45 ♪ Want my hands to feel the soft ♪ 0:47 ♪ I want a Hero kind of clean ♪ 0:49 ♪ I want to see it ♪ 0:51 ♪ I want to feel it ♪ 0:52 In the name of Lever Brothers, 0:54 I vow to make your wash feel soft. 0:55 (crowd affirmation sounds) 0:58

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