Hardee's Road Runner Special, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Brother, brother! 0:00 They're giving a car away at Hardee's. 0:02 - What? 0:03 - Let's go see. Oh, it's a gas powered mini version of your car. 0:05 - Wow! 0:08 - Hey, look at this! 0:09 Fiberglass body and a gasoline engine. 0:10 - And all I have to do to get a chance to win 0:12 is fill out one of these entry forms at Hardee's 0:14 and drop it in the box. 0:16 - Ernie, why'd you fill out one of those entry forms? 0:18 - Well, I figured we'd have a better chance of winning 0:20 than one of these running. 0:23 (all laughing) 0:24 (bright music) Announcer Win this Road Runner Special, 0:25 at participating Hardee's. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:17:37