Hardee's Hamburgers, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Most places fry their hamburgers in their own fat. 0:01 But at Hardee's, we broil 'em. 0:05 Char-broil 'em, so the fat drips through, 0:06 and what you get is that great charcoal taste. 0:08 You know, it's how you cook them that counts. 0:11 ♪ It's how we cook 'em that counts ♪ 0:13 ♪ At Hardee's, cook 'em it counts ♪ 0:16 ♪ At Hardee's they taste so good inside ♪ 0:20 ♪ Char-Broiled instead of fried ♪ 0:23 ♪ The charcoal tastin' good ♪ 0:25 ♪ It's how we cook 'em ♪ 0:27

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