Hardee's Hamburgers, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A man once spent his life searching 0:01 for a special kind of hamburger restaurant. 0:03 (flames hissing) 0:06 A restaurant where the burgers are charco-broiled. 0:07 And then he found Hardee's. 0:11 (cheerful music) 0:13 Yes, the prices are low, 0:14 yet of all the leading hamburger chains, only Hardee's 0:16 gives you burgers that are charco-broiled on an open grill. 0:19 - One, please. 0:23 - Only one. Hardee's, where the burgers are charco-broiled. 0:26

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