Hardee's Rise and Shine Biscuits, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Okay. I'll bet you breakfast. 0:00 - You're on. 0:02 - What's the bet? 0:03 - I say Hardee's biscuits are homemade, baked fresh. 0:04 My man says that they come frozen in a big cold truck. 0:06 - Come see for yourself. 0:09 See, we mix the dough from scratch. 0:10 Then bake them up fresh every morning. 0:13 Hmm, how does that smell? 0:15 - Like a bake shop. 0:17 - Then we fill them with sausage, country ham and egg 0:19 or chopped beef steak. 0:21 - Good as they are every day, they're even better 0:23 when somebody else buys them. 0:24 ♪ Hardee's ♪ 0:26 ♪ Best eatin' in town, up and down and all round. ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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