Hardee's Rise and Shine Biscuits, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Okay, I'll bet you breakfast. 0:01 - You're on. 0:02 - What's the bet? 0:03 - I say Hardee's biscuits are homemade, baked fresh. 0:04 My man says that they come frozen in a big, cold truck. 0:06 - Come see for yourself. 0:09 See, we mix the dough from scratch, 0:11 then bake them up fresh every morning. 0:13 How does that smell? 0:16 - Like a bake shop. 0:17 Female Speaker Then we fill them with sausage, 0:19 country ham or chopped beefsteak. 0:20 - Good as they are every day, 0:23 they're even better when somebody else buys them. 0:24 ♪ Hardee's, best eatin' in town ♪ 0:26 ♪ Up and down and all around ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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