Hardee's Fun Machine, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's Jaws Mouth! 0:01 - He'll eat all the boats! 0:02 - Unless I get a juicy burger that tastes charbroiled. 0:04 - Let's say hello to Hardee's. 0:07 ♪ Hello, Hardee's, well hello, Hardee's ♪ 0:09 - Juicy burger. Tastes charbroiled! 0:13 - Hardee's, you saved all the boats. 0:16 Announcer When you buy a burger 0:18 and a soft drink at Hardee's, 0:19 you get a special coin to put in the Fun Machine! 0:20 - What'd you get? 0:23 - I got a great ring! - I got a charm for a necklace! 0:25 Announcer The Fun Machines, 0:27 always at participating Hardee's. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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