Hardee's Biscuits, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪A man on the go looks high and low, ♪ 0:03 ♪ for his kind of cooking but I stopped looking, ♪ 0:05 ♪ when I found Hardee's, ♪ 0:07 ♪ best eating in town up and down and all around.♪ 0:09 - Hey, let's stop someplace for breakfast. 0:12 - Not someplace, the place. 0:14 (music continues) 0:16 - Wake up little Susie. 0:20 - (Susie yawning) Where are we? 0:21 - Hardee's. 0:22 - Burgers for breakfast? 0:23 - No biscuits. 0:25 Hot fresh country biscuits filled with 0:26 unimaginable delights. 0:28 - Here we go. 0:31 Egg and sausage. 0:32 Tasty chopped beef steak. 0:33 Country ham biscuits. 0:35 Made fresh by these fine folks here at Hardee's. 0:37 Early this morning while we were winding our way home 0:40 from a distant racetrack. 0:42 - After finishing a distance fifth. 0:44 (Susie goes mm) 0:46 - Fresh biscuits for breakfast. 0:47 I bet the winners not having breakfast this good. 0:48 - Hey, that's right. 0:52 We did beat him this morning. Didn't we? 0:53 (everyone laughing) 0:54 ♪Hardee's, best eating in town up and down and all around.♪ 0:55


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John W. Hartman Center for Sales Advertising & Marketing History


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