Hardee's Big Cheese Cheeseburger, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (light music) 0:00 Announcer There's something very new 0:04 and very special at Hardees. 0:05 Something so big, 0:07 so beefy, 0:08 people are ordering it in a very special way. 0:09 - A big cheese. 0:12 Announcer The big cheese is Hardee's 0:15 special new double cheeseburger. 0:16 It's so special, 0:18 people are stepping up and saying, 0:19 - A big cheese. 0:21 - A big cheese. 0:23 Announcer Hardee's new big cheese. 0:25 Smile when you say that. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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