Hardee's Big Cheese Cheeseburger, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's juicy and fine, Aunt Adeline. 0:00 - It's a biggie, Ziggy! 0:03 Announcer Hardee's presents bigger, better, beefier 0:05 charbroiled burgers and cheeseburgers. 0:08 - Bigger than McDonald's, Ronald. 0:10 - It's tasty too, Mary Lou. 0:12 - Good and hefty, Lefty. 0:14 - A lotta good beef, Leif. 0:16 - What do you say, Linda Mae? 0:18 - It's delicious, Aloysius! 0:20 Announcer Come get the four B's at Hardee's. 0:22 Bigger, better, beefier burgers. 0:24 Girl Big and juicy, Uncle Brucie. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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