Hardee's, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (siren wailing) 0:00 - That sign says stop, not slow and go. 0:03 - Well, sir, I guess my mind was on a Big Deluxe. 0:06 - Mm-hm. 0:08 - You've had a Hardee's Big Deluxe. 0:09 - No. 0:10 - You haven't? 0:11 - Uh-uh. - A quarter pound of pure charbroiled beef, 0:12 tangy cheese, crisp lettuce and onions, plump tomatoes. 0:15 Say, what time do you get off for lunch? 0:19 - About now. 0:21 - Well sir, I hope you are ready for something awesome. 0:22 ♪ Hardee's, best eating in town ♪ 0:25 ♪ Up and down and all around ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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