Hardee's, 1970s

Year Published: 1970s

Creator: Hardee's D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Happens every time. 0:00 I walk into a Hardee's with my meal plan firmly in mind, 0:01 and then I get up to the counter 0:05 and I see something that looks so good. 0:07 (fingers snapping) 0:10 There goes my plan. 0:11 Come on in, I'll show you what I'm doing. 0:12 (twangy upbeat music) 0:15 ♪ Hardee's, best eatin' in town ♪ 0:26 ♪ up and down and all around ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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