Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Avis has asked me, STP's Andy Granatelli 0:02 to help write out a checkout manual for their mechanics. 0:05 This manual guides Avis' mechanics 0:08 to check out a car like I would. 0:10 So, if there's an Avis car with a faulty fan belt 0:12 in Los Angeles, 0:15 it will be replaced like I would replace it. 0:15 When an Avis car has a bumper-to-bumper check in Detroit, 0:18 I will be there to check it. 0:22 What does it mean to you? 0:23 It means the Plymouth you rent from Avis 0:24 will be one of the smoothest, 0:26 best-running cars you can rent today. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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