Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Avis makes you this promise. 0:01 (uplifting music) 0:04 If we don't give you the Plymouth you reserved, 0:09 we'll move you up, maybe even to an Imperial. 0:11 At no extra cost. 0:15 In fact, the worst thing that can happen 0:17 with an Avis reservation is, you'll get a bigger car. 0:20 (dramatic music) 0:25

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John W. Hartman Center for Sales Advertising & Marketing History

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