Avis Car Rental, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Avis Car Rental D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Avis has asked me, STP's Andy Granatelli 0:02 to help write a checkout manual. 0:04 It'll guide Avis' mechanics 0:06 to check out their cars 0:08 like I would check out their cars, 0:09 but what does this manual mean to you? 0:11 It means that the Plymouth you rent from Avis 0:13 will be one of the smoothest, 0:15 best running cars you can rent today. 0:16

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John W. Hartman Center for Sales Advertising & Marketing History

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