The Fourwinds Marina--A Case Study

Duration: 24

Genre: Educational

Year Published: 1976

Creator: Indiana U Audio-Visual Center

Format: 16mm

Color: Color

Sound: sound

Description: Details the issues and problems of management strategy involved in the operation of a large inland lake marina as presented in A Case Study: Fourwinds Marina. Combines location footage at the marina with interviews by the case study authors as they talk with the marina's owner-developer, the present marina general manager, and a management professor who is also a marina customer. Discusses such management problems as unplanned involvement of developers in the operation of the marina, unanticipated rapid growth rate, insufficient expansion capital, and inattention to customer satisfaction in a service industry., Details issues and problems of management strategy involved in the operation of a large inland lake marina, based on a written case study. Discusses management problems, such as unplanned involvement of developers in the operation of the marina, unanticipated rapid growth rate, insufficient expansion capital, and inattention to customer satisfaction in a service industry.

Complete Record: Details the issues and problems of management strategy involved in the operation of a large inland lake marina as presented in A Case Study: Fourwinds Marina. Combines location footage at the marina with interviews by the case study authors as they talk with the marina's owner-developer, the present marina general manager, and a management professor who is also a marina customer. Discusses such management problems as unplanned involvement of developers in the operation of the marina, unanticipated rapid growth rate, insufficient expansion capital, and inattention to customer satisfaction in a service industry., NOTE: Two (or more) records have been merged together to create this data.