Tab Cola "Basement"

Genre: Commercial

Year Published: 1963

Creator: Coca-Cola

Description: An advertisement for Tab diet cola in which an offscreen male narrator repeats how the product is sugar-free and only two calories over still images of the bottled product and a group of young men and women drinking it in a basement workshop. A jingle plays over an image of a case of Tab bottles. Submitted for the Clio Awards.


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Indiana University Library Moving Image Archive


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