Studebaker, 1956-1957

Year Published: 1956 to 1957

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Mr Motorist, your Studebaker dealer 0:01 has an easy way 0:03 for you to make the best deal 0:04 in town on the best new car in town, Studebaker. 0:06 You dial your deal. 0:09 Phone and tell him the price you'd like 0:11 in allowance on your present car. 0:13 ♪ Big news! ♪ 0:15 ♪ Save, save, save ♪ 0:16 ♪ With Studebaker ♪ 0:17 (whistling) 0:18 ♪ See your dealer today ♪ 0:19 ♪ Tell the man your price ♪ 0:23 ♪ When you dial your deal ♪ 0:24 ♪ Tell the man your price ♪ 0:25 ♪ When you dial your deal ♪ 0:26 ♪ For the car that's really new ♪ 0:27 ♪ Studebaker ♪ 0:30 Announcer Yes, dial your deal. 0:31 Just pick up your phone 0:32 and tell your Studebaker dealer the price you'd like 0:33 on your present car. 0:36 Then have him bring a new Studebaker out to your house 0:37 for a demonstration drive while you discuss terms. 0:40 Get the feel of Studebaker performance. 0:43 See craftsman ship with a flair. 0:45 It'll be Studebaker for you. 0:47 So hurry, dial your deal today. 0:49 ♪ Save, save, save ♪ 0:51 ♪ With Studebaker ♪ 0:52 (whistling) 0:53 ♪ See your dealer today ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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