Studebaker, 1950s

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Here comes the big new choice 0:01 in the low-price field. 0:03 The car that's proving to be the most 0:04 popular Studebaker ever built. 0:06 The big new Studebaker. 0:08 (upbeat music) 0:10 (singers whistle) 0:12 ♪ Big new ♪ 0:15 ♪ Big new, big new Studebaker ♪ 0:16 ♪ Craftsmanship with a flair ♪ 0:20 ♪ The stand-out car in the low-price field ♪ 0:23 ♪ The only car in the low-price field ♪ 0:25 ♪ That's really, really new ♪ 0:27 ♪ Studebaker, Studebaker ♪ 0:30 ♪ Big new, big new Studebaker ♪ 0:31 (singers whistle) 0:33 ♪ Big new, big new Studebaker ♪ 0:35 Narrator Yes, Studebaker is a big hit 0:36 all over the country because the deal is great too. 0:38 People are discovering that Studebaker dealers 0:41 talk terms and talk prices that make it easy to buy. 0:43 So for the best deal on the best new car in town... 0:47 ♪ Big new, big new Studebaker ♪ 0:51 (singers whistle) 0:52 ♪ See your dealer today ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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