Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know in business, the really successful man, 0:02 the one you want on your team is the man who 0:04 can wear many hats, do a great many jobs 0:07 and do them well. 0:10 In the automotive business, the one company 0:11 that wears many hats and wears them well is Studebaker. 0:14 The big new choice, in the low price field. 0:17 Suppose the call is for smartness and elegance. 0:21 Studebaker offers the magnificent President Classic. 0:24 210 horsepower V8 of distinction. 0:27 It's easily the roomiest, most luxurious sedan in its class. 0:30 A prime example of Studebaker's craftsmanship with a flare. 0:33 Now if the job calls for the hard hat of tough work, 0:37 it calls for Studebaker Transtar trucks, leading the way 0:40 with an exciting Studebaker first, 0:43 twin traction differential, giving independent power 0:45 to each rear wheel for non-slip performance in ice, snow 0:49 or mud. 0:52 Perhaps there's a sporting strain in your family. 0:53 Then the car for you is Studebaker's fabulous, Golden Hawk, 0:56 a sports car and family car in one. 1:01 Plenty of room for five passengers and true sports car 1:04 performance with 275 horsepower. 1:07 For automobiles made in the great tradition of fine 1:12 craftsmanship, passenger cars with a flair 1:14 or superb trucks that guarantee economical 1:17 trouble-free service, 1:20 you want Studebaker. 1:21 See the big new choice, in the low price field 1:24 at your Studebaker dealers tomorrow. 1:26