Studebaker, 1950s

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cymbal clangs) 0:00 Announcer It's big, it's new. 0:02 It's the big news in the low price field. 0:05 The big new Studebaker. 0:08 Look at it and imagine yourself 0:10 with a big new Studebaker, 0:13 like this big new President V8, 0:14 distinctively bold yet graceful. 0:17 Bigger, longer, wider and more powerful. 0:19 Yes, dream of craftsmanship with a flair 0:23 and see the Golden Hawk with 275 horsepower, 0:26 star of Studebaker's new sports car series. 0:31 Pacesetters for performance and style, 0:34 outside and in. 0:36 Truly a sports car, yet combined 0:38 with five passenger comfort and convenience. 0:40 Come in and see for yourself 0:43 why Studebaker is the standout car in the low price field. 0:45

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:09:37