Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horse trotting) 0:00 - Ah, magnificent. 0:04 I assume, sir, that I'm speaking 0:08 to a gentleman who appreciates 0:10 rare beauty and performance, 0:12 as you've seen in that gorgeous equine. 0:15 And, as one connoisseur to another, 0:18 I'd like to show you the finest example 0:21 of beauty and performance that I've ever encountered, 0:24 two hundred and seventy five horsepower 0:28 of sheer poetry in motion. 0:32 [Narrator] It's the Golden Hawk, 0:35 triumph of craftsmanship with a flair. 0:37 Brilliant leader of Studebaker's four new Hawks, 0:39 America's first complete line of family sports cars. 0:42 Now, from Studebaker alone, sports cars 0:46 that the entire family can enjoy. 0:48 Sports cars that seat five comfortably and safely. 0:51 For in awe of the new Studebaker Hawk, 0:54 you ride smoothly in deep cushion comfort, 0:55 smartly in color keyed interiors. 0:58 You ride protected by Studebaker's 1:00 safety award craftsmanship. 1:02 And in this Golden Hawk, you'll thrill to performance 1:04 that's second to none. 1:07 275 horsepower, more power per pound 1:09 than any American car on the road. 1:12 Choose from four distinctive Hawks 1:14 in Studebaker's new sports car series. 1:17 And they're just one of five series of big new Studebakers 1:19 including presidents, commanders, champions 1:23 and station wagons at your Studebaker dealers now. 1:25