Prospecting

Series: Mc Graw-Hill Salesmanship Series

Duration: 10 min.

Year Published: 1952

Creator: McGraw-Hill Films

Format: 16mm

Color: B&W

Sound: sound

Description: Considers methods for obtaining prospects, such as spotters, cold canvassing, telephone prospecting, acquaintances and follow ups. Correlated with 'A TEXTBOOK OF SALESMANSHIP' by Russell and Beach.

Complete Record: Episode of Series “Salesmanship”. Explains that the foundations of successful selling is a systematic method of locating prospective customers. The methods of three successful salesmen are illustrated; one keeps his eyes and ears open through personal observation, one uses an initial sale to get a prospect for the next, and the third uses friends to give him additional contacts.

Metadata Source:UNT Digital Library


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Australian Centre for the Moving Image


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