Production and Marketing
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Considers the functions of production and marketing; shows how the problems of producing and distributing goods are handled. ; Examines the relationship of two of the three major spheres of management in the case of Tropicana Products, Inc., of Florida, where the production and marketing managers each describe how they tackled the problem of producing and marketing a million boxes of oranges through innovations in processing and distributing their product. Marketing developments from the country store to the present are traced. Competition among producers, it is concluded, demands that production and marketing managers keep alert to maintain or increase their company's share of the market.
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Original permalink · Record added 2024-04-20 21:38:49