Post: Treat-Pak, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Gee, Ruff. I hope we're not late for the big premiere. 0:02 - What's a premiere? 0:06 - C'mon I'll show ya. 0:07 (upbeat music) 0:08 - A premiere, means showing something for the first time 0:09 and we're showing the new, more exciting Treat-Pak with, 0:14 Sugar Crisp, Sugar Rice Krinkles, 0:18 and now new Post Alpha-Bits. 0:22 (upbeat music) 0:25 - That's the new Alpha-Bits cereal. 0:26 - Those crispy letters are really good for you 0:28 and they're ABC dee-licious. 0:30 - Ask your mom for your very own package of 0:33 the new Post Treat-Pak. 0:35 - Eat 'em for breakfast. 0:38 Eat 'em for snacks. 0:39 - Six altogether in the Post Treat-Pak. 0:40 (upbeat music) 0:42 (tuba playing) 0:44 ♪ All Post cereals happen to be ♪ 0:45 ♪ Just a little better ♪ 0:47 ♪ Than any other cereal happens to be ♪ 0:49 (tuba playing) 0:51 - New Post Treat-Pak. 0:52 Six boxes of sweet treats just for you kids. 0:54 (upbeat music) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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