Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (wind whistling) 0:00 (drum rolling) 0:02 - It's Mighty Mouse zooming in 0:03 with a new offer from Post cereals. 0:05 The Mighty Mouse Make A Face game. 0:07 Just look at the fun you'll have. 0:09 It works like a TV set. 0:11 Dial all your favorite Mighty Mouse characters 0:13 (drum rolling) 0:15 - Here's Oil Can Harry. 0:16 (drum rolling) 0:18 - Pearl Pure Heart. 0:19 (drum rolling) 0:20 - And Mighty Mouse himself. 0:21 (drum rolling) 0:23 - What's more, you can put funny noses on 'em, 0:24 or a mustache. 0:26 You can make 'em laugh or cry. 0:28 You can make over 64,000 different faces. 0:30 Send in for your Mighty Mouse 0:33 Make A Face game right away. 0:34 Buy these special boxes of Post Sugar Crisp 0:36 or Post Treat-Pak 0:39 and follow the directions on the packages. 0:40 And you'll love eating Post Sugar Crisp 0:43 for breakfast or snacks. 0:45 And you'll love the six special treats 0:47 in Post Treat-Pak. 0:49 Today, ask mom for the special boxes 0:51 of Post Treat-Pak, or Post Sugar Crisp. 0:54 Send for your Mighty Mouse Make A Face game. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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