Post: Treat-Pak, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (air whooshing) 0:01 (trumpet playing) 0:06 - Friends in relations. 0:08 Start for celebrations for the brand new treat 0:09 in Post Treat-Pak. 0:12 Kid 1 What is it? 0:13 Kid 2 What's the new treat in Treat-Pak? 0:14 - It's new Post Alpha-Bits, the alphabet cereal. 0:15 They're A, B, C, dee-licious. 0:18 And there's Post Sugar Crisp and Sugar Rice Krinkles. 0:21 Six boxes of sweet treats, just for you, kids. 0:24 All Eat 'em for breakfast, eat 'em for snack. 0:28 Six all together in a Post Treat-Pak. 0:32 - At breakfast time, fun time, or even bed time. 0:34 These wholesome cereal treats 0:38 give you Mighty Mouse energy, all day long. 0:39 Ask mom for your Post Treat-Pak with new Post Alpha-Bits. 0:43 ♪ All Post cereals happen to be ♪ 0:48 ♪ Just a little better ♪ 0:51 ♪ Than any other cereal happens to be ♪ 0:52 Get Post Treat-Pak, the sweet treat just for you. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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