Post: Top 3 Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer New Post Top 3 presents Señor Wences. 0:01 - Johnny, sing. 0:04 (Señor Wences sings) 0:05 (Johnny sings) 0:07 Johnny, sing about this brand new cereal, Post Top 3. 0:10 (Johnny sings) 0:13 - Is difficult. 0:14 - Is easy. New Post Top 3 is... 0:16 Johnny Easy as one, two, three. 0:19 - Yes. Three cereals all mixed together 0:20 in one big beautiful box. 0:23 - Somebody call me? 0:25 - No. 0:26 (slams lid) 0:27 New Post Top 3 is corn flakes with fresh corn flavor. 0:28 Nice? 0:32 Johnny Nice. 0:33 Señor Wences Crisp rice. Nice? 0:34 Johnny Rice. 0:35 Señor Wences And body-building wheat flakes. All right? 0:36 - Is all right. We eat now. 0:39 - First, we sing. 0:41 ♪ Three time the flavor, three time the fun ♪ 0:43 ♪ Yes sir, yes sir, Post Top 3 ♪ 0:45 - I like. 0:47 - What you like? 0:48 ♪ Three time the flavor, three time the fun ♪ 0:49 ♪ Yes sir, yes sir, what you said ♪ 0:51 New Post Top 3. 0:54 - New Post Top 3. 0:55 - We eat now. 0:57 (slams lid) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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