Post: Toasties Corn Flakes, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> Well, Hopalong will be back 0:01 in a minute. 0:02 Meantime, I've got a little 0:03 singing I want you to hear. 0:04 Goes something like this: 0:05 >> ♪ When it's daybreak in the 0:07 bunkhouse 0:08 ♪ and the sun is on it's way 0:09 Oh I know I feel challenged 0:11 ♪ right for starting out this 0:13 day-- a bowl of Post Toasties 0:15 ♪ Post Toasties 0:18 There's a difference in 0:20 ♪ cornflakes, yes siree 0:21 Oh you pull on your boots and 0:24 ♪ you strap on your gun 0:27 When the cook says... ♪ 0:28 >> Come and get it! 0:30 >> ♪ ...get along on the run. 0:30 Get to those Post Toasties 0:32 ♪ Post Toasties 0:35 There's a difference in 0:37 ♪ cornflakes, yes siree. 0:38 >> ♪ It's that Post toasting 0:41 makes the difference 0:43 >> ♪ Post toasting. 0:44 >> ♪ Extra tender, good and 0:45 flakey, yippee yay. 0:46 >> ♪ Yippee yay. 0:48 >> ♪ And that ripple wrapped 0:49 keep-fresh package... 0:51 >> ♪ Post Toasties. 0:52 >> ♪ ...keeps them fresher than 0:53 the sun at break of day. 0:54 >> ♪ Once you've rounded up that 0:57 freshness, crispness, 0:59 ♪ all that flavor too, 1:00 Then your set for riding, 1:01 ♪ roping, wrangling 1:03 all the whole day through 1:04 ♪ So don't say "corn flakes," 1:05 say "Post Toasties," 1:08 ♪ There's a difference in corn 1:09 flakes, yes siree. 1:11 ♪ Make Post Toasties your brand 1:14 and you'll see. 1:16 >> Eat Post Toasties, partner. 1:21 It's one of the famous family of 1:23 Post cereals. 1:24 Now back to Hopalong Cassidy. 1:26