Post: Toasties Corn Flakes, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (phone ringing) 0:00 - Oh! There's the phone. 0:01 - Oh, boy! 0:03 I'll make my own breakfast. 0:03 (cereal clattering) 0:05 Narrator You must be crazy about corn flakes 0:06 to eat a whole box full. 0:08 - I am crazy about corn flakes, any corn flakes, 0:09 as long as they're Post Toasties. 0:13 Narrator Excellent taste, young man. 0:15 Post Toasties Corn Flakes are-- 0:18 - Just a little bit better. 0:20 Narrator They're toasted a different way. 0:22 The sweet corn flavor is toasted right 0:23 into each crisp flake. 0:25 - He means any corn flakes are okay, 0:27 but Post Toasties are a little bit better. 0:29 (playful music) 0:33 ♪ Most any cereal is fine with me ♪ 0:34 ♪ As long as you spell it P-O-S-T ♪ 0:37 ♪ 'Cause all Post cereals happen to be ♪ 0:40 ♪ Just a little better ♪ 0:43 ♪ A little bit better ♪ 0:45 (children whistling) 0:47 ♪ A little bit better than any other cereal happens to be ♪ 0:48 - Post Toasties Corn Flakes. 0:54 Narrator Just a little bit better. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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