Post: Super Sugar Crisp, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:02 - Sugar Bear here with big vitamin news. 0:10 Sugar Crisp has now added so many vitamins. 0:13 Post changed the name to Super Sugar Crisp. 0:15 I'm the handsome one on the box. 0:18 New Super Sugar Crisp gives your kids essential vitamins, 0:20 all they need for breakfast. 0:23 Roll the film sweetheart, 0:25 (playful music) 0:26 look at those kids bouncing, running, fooling around. 0:32 Reminds me of my younger days. 0:35 Give 'em a real good breakfast, 0:37 goodly supply of Super Sugar Crisp, 0:38 big puffs of wheat tumbled through hot sugar and honey, 0:41 tantalizes the taste buds just talking about it. 0:44 Essential vitamins, all they need for breakfast. 0:46 Who could ask for anything more. 0:49 So get new Post Super Sugar Crisp. 0:51 They'll get vitamins a kid can love, 0:52 you'll get a bear hug, 0:54 and I'll be a star! 0:56 (playful music) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:29:38