Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Can't get enough of Super Sugar Crisp ♪ 0:01 - Get 'em Sugar Bear robot, uuuuh. 0:04 ♪ Love the taste of Super Sugar Crisp ♪ 0:07 - Who are you? 0:09 - Sugar Bear, don't take our Super Sugar Crisp. 0:11 - Sugar Bear? 0:13 I'm the real Sugar Bear. 0:14 Give 'em back the Super Sugar Crisp 0:16 and go play with the blonde. 0:19 - Oh, oh, oh, oh. 0:19 - Good work, Sugar. 0:21 - Good breakfast, kid, featuring vitamin-fortified 0:23 Post Super Sugar Crisp, 0:25 the taste to put a smile on your face. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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