Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear whistling) 0:01 ♪ I can't get enough of Super Sugar Crisp ♪ 0:03 - Get 'em, Grizzly. (evil giggling, bear growling) 0:05 Boy Look out, Sugar Bear! 0:08 - Hey, brotha. Give Blob a bear hug. 0:09 (Blob whimpering) 0:11 - Have yourself a good breakfast, kids. 0:13 Featuring Post Super Sugar Crisp. 0:14 - Look! A glow-in-the-dark pen in Super Sugar Crisp! 0:17 Boy Put it under the light. Now, turn off the light. 0:20 It glows! 0:23 Girl Isn't it weird? 0:24 Boy Eerie. 0:25 Girl There's one in each 0:26 Boy Specially-marked box 0:27 Girl Of Super Sugar Crisp. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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