Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Shh! 0:02 - Gold! 0:03 - Burglars! 0:04 - Scrape off all the gold. 0:05 (all giggling) 0:07 - That's golden sugar on Super Sugar Crisp. 0:08 It's not a treasure. 0:10 - Its isn't? 0:11 - It's a treat! 0:12 And Super Sugar Crisp is part of a balanced breakfast. 0:13 - It's a treat! 0:15 - What's that? 0:18 - A Sugar Bear bike reflector. 0:19 You just snap it together and pop it on your spokes! 0:21 Narrator Sugar Bear bike reflectors come in 0:24 9 different color combinations. 0:25 One in each specially-marked box of 0:27 Post Super Sugar Crisp cereal. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:26:15