Post: Sugar Crisp Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My tummy wants something yummy. 0:01 - Better give give it Super Sugar Crisp. 0:03 - Sugar Bear! 0:05 - Yeah, Sugar Fox. 0:06 - I got Super Sugar Crisp and you can't have any! 0:07 - Is it yummy? 0:10 Sugar Fox Why? 0:11 Sugar Bear Yummy for your tummy? 0:12 - Why? 0:13 - Well, I got something and you can't have any. 0:14 - What, what have you got!? 0:15 (door slamming) 0:16 - I got Super Sugar Crisp. 0:17 (door pounding) 0:19 My tummy needed something yummy. 0:20 A good breakfast featuring Post Super Sugar Crisp cereal. 0:22 Just gave my Tommy something yummy. 0:25 Yummy Super Sugar Crisp. 0:26 (cartoon whistling) 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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