Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 ♪ Everything's Archies! ♪ 0:02 - You get free Archie toy 0:04 in Post cereals! 0:06 - On Super Sugar Crisp, you get an Archie record! 0:07 Free, free, free! 0:09 Right on the box. 0:11 (upbeat music) 0:12 In comes with sugar bear record hop. 0:13 ♪ You need a lot of dance ♪ 0:15 Collect four different Archie records. 0:17 Groove to them. 0:19 Dance to them. 0:20 Rock them. 0:21 Eat them. 0:23 Get your free Archie record. 0:24 ♪ Everything's Archies! ♪ 0:26 On Super Sugar Crisp. 0:27 Speaker And in Post Honey Comb, 0:32 things are really jumping! 0:33 - Honey Comb's got a jumping Archie! 0:36 - I got a jumping Jughead! 0:38 Here comes Monica! 0:40 Speaker You get jumping Archies free in Honey Comb! 0:41 Race them. 0:44 Chase them. 0:45 Collect them and trade them. 0:46 Get your free jumping Archie toy 0:48 and make it jump for joy. 0:50 ♪ Whoa oh oh ♪ 0:52 ♪ She's here oh ♪ 0:53 ♪ Everything's Archies! ♪ 0:54 - In Post Honey Comb. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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