Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Everybody writes to Sugar Bear, 0:01 nobody writes to me! 0:04 - Sugar Bear, Blob's destroying the post office! 0:05 - This calls for Super Sugar Crisp, 0:09 the sugary vitamin cereal for super power! 0:10 (triumphant music) 0:12 Now, Honey Bear, I'm the bear of the hour! 0:15 (pole springing) 0:17 (boxes clattering) 0:17 You got to go, Blob-o! 0:18 - Says who? 0:20 Sugar Bear Says my Super Sugar Crisp vitamins, ah! 0:21 Honey Bear Where are you mailing him, Sugar? 0:24 - North Pole. 0:26 For super power, have a Post Super Sugar Crisp breakfast! 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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