Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Victor menacingly laughing) 0:01 (air whooshing) 0:05 (Victor menacingly laughing) - Who are you? 0:06 - I'm Victor Vicious, the mad vitamin stealer. 0:07 Gang And his vicious gang of vitamin stealers. 0:10 - Gang, steal new Super Sugar Crisp, 0:12 and I'll have the sugary cereal with vitamins 0:15 for super power. 0:18 - No, no. Help, help. 0:20 (weapon zinging) Sugar Bear, Sugar Bear! 0:22 (weapon zinging) (whimsical music) 0:23 - It's Granny Goodwitch. 0:23 (plank creaking) 0:24 - They're stealing my new Super Sugar Crisp. 0:25 - Keep cool, Granny. 0:26 I'm having sugary sweet Super Sugar Crisp 0:28 for super power. 0:30 It's super delicious. 0:31 (jubilant music) 0:32 Now I'm the bear of the hour. 0:37 (whimsical music) 0:38 Gang We got it. (door whooshing) 0:39 - It's Sugar Bear, 0:40 the bear of the hour. 0:42 (drum reverberating) 0:44 - That's my Super Sugar Crisp vitamin wallop. 0:44 (planks thudding) 0:47 And that's that. 0:48 - Sugar Bear, you saved me. 0:49 (slide whistle whistling) 0:51 I could kiss you. - Nevermind the kiss, Granny. 0:53 I'll take new Post Super Sugar Crisp. 0:54 Get some for super power. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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