Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Could Post Sugar Crisps help make you big and strong? 0:01 - Let's ask the big kid! 0:04 - Hey big kid! 0:06 (children screaming) 0:07 - Help! 0:09 - Alright, this is a stick up! 0:10 (rustling) 0:12 (children cheering) 0:15 - Hey big kid 0:16 does Post Sugar Crisps help make you big and strong? 0:17 - It's honey flavored wheat 0:21 - Hey big kid- 0:25 - Sweet as candy snacks. 0:27 Take him, sugar bear! 0:28 Thanks sugar bear. 0:31 - Look out big kid! 0:32 [Kids In Unison] - yay the big kid did it! 0:37 - Start your day a little bit better 0:39 - Hey big kid, can Post Sugar Crisps help make you 0:43 big and strong? 0:46 - Well, I eat a lot of Sugar Crisp 0:48 [Kids In Unison] - It's a big kid cereal! 0:50 - And we also get the Sugar Crisps in new Post-Tens 0:53 - Now Post-Tens have all the cereals kids want. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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