Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator When you're the new kid, 0:00 you need a friend catcher to get kids to play in your yard. 0:02 A friend catcher is something good to eat 0:06 that all kids like, 0:09 like Post Sugar Crisp for instance. 0:11 All kids like Sugar Crisp cereal 0:14 'cause kids are always wanting something sweet. 0:19 And Sugar Crisp is a favorite 0:21 'cause it tastes like honey and sugar. 0:24 Besides, their mothers won't get mad 0:27 'cause mothers like you to eat things 0:30 made from whole wheat 0:32 like Sugar Crisp is. 0:34 And kids don't mind something that's good for you, 0:36 if it's really delicious 0:39 and fun to eat. 0:40 Boy Oh, boy. (child giggling) 0:42 Child Yahoo! (children chattering) 0:44 Narrator Kids just can't get enough of that Sugar Crisp. 0:45 (giggles) What a friend catcher. 0:48 (child laughing) 0:50 ♪ Post Cereals make breakfast ♪ 0:52 ♪ Mmm, a little bit better ♪ 0:54 (cover clanking) 0:55 Announcer Post Cereals from General Foods. 0:56

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