Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (airplane engine revving) 0:00 (Sugar Bear humming) - Oh, It's Sugar Bear. 0:02 Where'll I hide my Post Sugar Crisp cereal? 0:03 I need a secret hideout. 0:05 ♪ Can't get enough of that Sugar Crisp. ♪ 0:09 - Gotta hide my Sugar Crisp quickly! 0:11 Oh, he'll never find it here. 0:13 (Sugar Bear thuds) 0:15 (air whooshes) - Mm-mm, sweetest thing on Earth? Must be Sugar Crisp. 0:16 ♪Sugar Crisp is sugar, sugar, sugar, sugar, sugary sweet. ♪ 0:19 - You sure have a wonderful appetite, Sugar. 0:22 ♪ Post cereals make breakfast a little bit better. ♪ 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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