Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (humming) 0:00 - Oh, here comes Sugar Bear 0:02 after my Post Sugar Crisp cereal. 0:04 A haunted house! 0:07 That'll scare him away. 0:08 (thunder) 0:09 (bird crowing) 0:10 Sugar Bear Granny! 0:11 (ghost moaning) 0:12 - Hey, spook, come back with that Sugar Crisp. 0:13 Granny, fancy meeting you here. 0:16 ♪ I can't get enough of that Sugar Crisp ♪ 0:18 ♪ Sugar sugar sugar sugar ♪ 0:20 ♪ Sugary Sweet ♪ 0:22 - You've got a nice singing voice, Sugar. 0:23 ♪ Oh, cereals make breakfast ♪ 0:25 ♪ Mmm, a little bit better ♪ 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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