Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bicycle bell ringing) 0:00 ♪ I can't get enough of that Sugar Crisp, Sugar Crisp ♪ 0:01 - Sugar Bear? Oh, he'll not get my Sugar Crisp this time! 0:04 I'll change my house into a spaceship! 0:09 - Whaddya know? Granny Goodwitch spaceship. 0:13 - I must be a million miles away from him. 0:18 (bicycle bell ringing) 0:20 - Hi Granny, small universe. 0:21 - What are you doing up here? 0:23 - Just seeking the taste of 101 sweet buns. 0:25 Namely, Sugar Crisp. 0:27 - You'll never get my Sugar Crisp cereal, never! 0:28 - Little walk in space never hurt anyone. (hums) 0:32 - He'll never find it here! 0:35 (metallic clatter) 0:37 - Sugar Crisp! Honey of a snack, you know. 0:39 - I know! 0:42 - Tumbled through sugar and honey, 0:43 it tastes like 101 sweet buns. 0:44 ♪ I can't get enough of that Sugar Crisp ♪ 0:46 See you on Earth, Granny. (echoing) 0:48 - You can get Sugar Crisp in Post tins, too! 0:50 ♪ Post cereals make breakfast ♪ 0:53 ♪ Mm, a little bit better ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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