Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:00 - Granny Goodwitch! 0:02 (door ripping) 0:03 I wonder where the old gal is. 0:04 Let's see, now. 0:06 Where would she hide her Sugar Crisp cereal? 0:07 ♪ I can't get enough of that Sugar Crisp Sugar Crisp ♪ 0:09 (piano wire boinging) 0:12 Mmm, Sugar Crisp! 0:14 Sugar Crisp is tumbled through sugar and honey 0:16 and comes up tasting like 101 sweet buns. 0:18 - Oh, I hope it's not too late. 0:21 (descending footsteps) 0:23 Just had to go to the beauty parlor. 0:25 - Hi, granny. 0:27 How's the magic? 0:29 - Sugar Bear, that's my Sugar Crisp. 0:30 - Tastes like 101 sweet buns. 0:32 (magical zinging) 0:34 - Well, why do you know. 0:35 (chains clanking) 0:37 I'm stalled. 0:39 - It's my new never reached the mouth magic. 0:40 (giggling) 0:42 - In that case, Granny, I'm left-handed. 0:43 Either hand, it's a honey of a snack. 0:45 ♪ I can't get enough of that Sugar Crisp Sugar Crisp ♪ 0:47 - Sugar Crisp tastes like 101 sweet buns. 0:49 In Post-Tens, too! 0:52 ♪ Post cereals make breakfast mmm a little bit better ♪ 0:54

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