Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Girl When you're the new kid, 0:00 you need a friend catcher. 0:02 A friend catcher is something good to eat 0:04 that all kids like. 0:06 Like Post Sugar Crisp. 0:08 Post Sugar Crisp cereal is a favorite 0:10 because it tastes like sugar and honey. 0:13 It's whole wheat, too. 0:15 Mothers like that. 0:17 Boy Kids just can't get enough of that Sugar Crisp. 0:18 What's a friend catcher? 0:22 (girl laughing) 0:23 ♪ Post cereals make breakfast ♪ 0:25 ♪ Mm a little bit better ♪ 0:26 (single drum beat) 0:27

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